There is a ton of money to be created using rank and rent SEO websites and the neighborhood lead generation business design!
Consider it in this manner: if the important thing phrase “water damage restoration Los Angeles” includes a CPC (cost per click) of $100, imagine what those business owners would be willing to cover per qualified lead…
Don't concern yourself with not being a local SEO expert, this short article will go over how to begin your own personal pay per call marketing business by picking the right niche, ranking a niche site, and selling leads or renting the internet site to local businesses.
Advantages of Lead Generation Over Client SEO
Your relationship with your clients when doing lead generation is completely different from a typical client SEO relationship. Some of the finest parts about it's that you've full control over the assets (the website and other online marketing material), and you've more freedom to make the creative decisions!
When I first began out in my freelance digital marketing career, I was mainly centered on serving clients. This was okay initially, nonetheless it got tiring fast!
Between getting all their login credentials, which 9 times out of 10 they did not have, sending estimates, to proving that my stuff is working, and having to create less than optimal marketing and SEO decisions as the client preferred it, I was fed up.
So I looked for a better solution, and discovered how exactly to begin a local lead generation business. The change in the SEO-client relationship, combined with the possibility to earn an inactive income, would be the significant reasons I generally prefer any type of affiliate style local SEO over the more traditional client work.
What is Rank and Rent?
A marketer will build a web site and put effort into having it develop a strong ranking for a specific keyword. In most cases, this is not organic but locality-based. Meaning it's focused on your city or specific location. Over time, they cultivate this page to rank for phrases in the relevant industry. The greater the site ranks, the more lead generation the site can produce. This provides analytic data that the marketer uses to contact local companies for the reason that same industry to rent the site; thus effectively charging for lead generation.
How Does it Work?
Well, it's not that different than sites like Yelp, Home Advisor, Zillow. These companies spend money on large levels of SEO efforts and charge you per lead you receive from it. This Rank and Rent website isn't any different. You're spending money on the leads generated from this site. You may pay an amount per lead or you could pay a set rate each month for the site. That you don't own the internet site or domain, the marketer you're renting from does. You're simply paying them to function as person receiving all of the inquiries this approach generates.
This doesn't replace your existing site and SEO efforts. Consider it as having two different efforts pulling in leads. Yes, in ways you're competing with yourself but the site had been doing that. At the least in this manner, you can double down on incoming leads.
Did You Get All of That?
I understand local affiliate marketing can seem difficult initially, but I tried to break it on to small steps so that you would be able to get everything you'd need certainly to begin a pay per call local lead generation business. If you are looking to complete it though a pay per lead affiliate network, or find you have clients/partners, I would recommend giving this a try.
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